When we look at the size of Joe Rogan's audience and the volume of content he's creating, we can start to see the formula he uses: Pretty incredible, right? The YouTube-to-podcast growth formula PowerfulJRE boasts nearly 11 million subscribers and 35 videos with more than 10 million views.
PowerfulJRE is where Rogan's full, hours-long episodes are published. Rogan has two main channels for his podcast: PowerfulJRE and JREClips. While we all know Joe Rogan is the world's biggest name in podcasting, it's important to note he also has a HUGE presence on YouTube.and that's no accident. YouTube feeds Joe Rogan new podcast listeners He's incredibly strategic about hooking new listeners, and he uses a tactic that any podcaster with serious growth aspirations should consider. Rogan's episodes regularly run three hours long.īut even Joe Rogan's podcast isn't a Field of Dreams "build it and they will come" situation. Now more than a decade into podcasting, he's still publishing around 200 episodes a year.Īt the same time, part of Rogan's brand is deep, long-form conversations with interesting and/or controversial guests.
Since launching the Joe Rogan Experience 11 years ago, Rogan has published over 1,600 episodes. How Joe Rogan hooks listenersįor the casual observer, it's easy to overlook the sheer volume of content Joe Rogan creates. It'll be interesting to see how the Pocket Casts deal factors into that partnership, if at all.It's a tactic any podcaster can adopt, and when used the right way, can fuel massive audience growth.
Earlier this year, Spotify-owned Anchor teamed up with to turn written material into podcasts via text-to-speech tech. "We will explore building deep integrations with and Pocket Casts, making it easier to distribute and listen to podcasts."īoth blogs and podcasts use RSS feeds for distribution, so integrating the two platforms makes sense. "As part of Automattic, Pocket Casts will continue to provide you with the features needed to enjoy your favorite podcasts (or find something new)," a blog post states. It seems Automattic is already thinking about ways of incorporating the multi-platform app into its blogging tools. Automattic didn't disclose how much it will pay for Pocket Casts.Ĭo-founders Russell Ivanovic and Philip Simpson will remain in charge of the Pocket Casts team. Automattic, the parent company of Tumblr and, is buyinh the podcast app from a collective of public radio groups, including NPR and BBC Studios.
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